Focus groups are
a form of qualitative research in which a group of participants are
asked to discuss their opinions or attitude to a particular
topic. The interative group setting encourages participants to
talk freely within the group in response to questions asked by the
facilitator or moderator. There are usually 6 to 12
participants in a focus group and the discussion lasts from 1-2
hours.
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Focus group variants include:
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Two way focus groups - one focus group
observes another and discusses observed interactions and
conclusions.
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Dual moderator focus groups - one
moderator facilitates the discussion while the other ensures all
topics are adequately discussed.
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Mini focus groups - focus groups
with 4 to 5 participants rather than 6 to 12.
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Dueling moderator focus group - two
moderators take opposite sides on the issue under
discussion.
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Respondent moderator focus group - one
or more of the respondents are asked to act as a temporary
moderator.
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Client participant focus group - client
representatives participate in the group discussion.
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Teleconference focus group - conducted
over the telephone network.
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Online focus group - conducted via
the internet.
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Factors which influence the time taken to
transcribe a focus group recording include:
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The quality of the recording.
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The number of external microphones used
(preferably one per two participants).
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The clarity and number of
speakers.
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Whether speakers need to be
identified.
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The speed at which speakers are talking
and if they are coherent.
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Regional or foreign accents.
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Background noise.
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Terminology.
Improve the quality of your focus group
by:
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Choosing the right environment to record
(watch out for things that contribute to background
noise).
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Use an effective moderator to control
the discussion.
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Remind participants not to talk over
each other.
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Conduct a rehearsal in the venue, if
possible, to check sound quality and microphone
positions.
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Brief all the participants before you
start to save time during the recording.
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Turn off all mobile phones as they
causes interference.
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If participants need to be identified,
ask them to say their name or an assigned letter/number before
they speak. Alternatively, ask the moderator to say
their name when thanking them after they have made their
contribution.
Focus group transcript
quality can be aided by providing the transcription service
provider with:
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Questions used and/or an interview
schedule.
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List of participant names or assigned
letters/numbers.
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Keywords referred to in the
discussion.
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Any terminology-specific
content.
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Client confidentiality is of paramount
importance to us. We are happy to issue clients
with our confidentiality agreement prior to commencement
of your focus group transcription project. However, if
preferred, we will sign a client specific non-disclosure
agreement as required.
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Focus group transcription projects are
completed to each client's specifications and requirements with an
emphasis on high standards of accuracy.
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Contact us
today for a competitive focus
group transcription quote!
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